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George Jones was a man who had a vision back in 1971 when he realised there was a huge gap in the golf market for a new type of carrying bag. Historically, golfers of all levels used ‘staffies’, which were of a similar size to the bags we see on tour today, and relied on caddies to slog them around the course for them. Jones had the idea of designing a lighter, slimmer version for the average amateur player, and following the first sample bags being made from the leather of the seats in the back of his taxi, Jones Sport Company was born. 

 

 

The likes of Titleist and Ping were slow to venture into the golf bag market during the 70’s and 80’s, and this meant Jones  controlled upwards of 90% market share in the golf bag industry. Single straps and a stripped back appearance historically gave Jones their unique look, and since the company was relaunched in 2011, that theme has again been at the forefront of what they do. If you’re a fan of traditional looking equipment, Jones is the brand for you!