Hugo Boss have been around since 1924, and have became one of the most recognised brands around the world in the fashion and cosmetics industry. The German company have a colourful and interesting history to say the least, and it wasn’t until 1950 that they began to divert their attention from making uniforms to designing and making the suits and clothing that we recognise them for today.
The ‘Boss’ brand that we can relate to today was created in 1970, as men’s fashion appreciation and knowledge began to expand. As many companies did, Boss branched out into the world of sport to gain company recognition through sponsorship. Bernhard Langer was the first golfer to be kitted out with Boss clothing in 1985, and since then golfers like Martin Kaymer and Henrik Stenson have also been brought on board.
Boss launched the ‘Boss Golf Collection’ in 1997, offering premium quality clothing that was suitable for off the course as well as on it. The classy look that comes with whatever you choose ,whether it be the popular ¼ zip fleeces, or a bright coloured polo shirts, will ensure you always stand out on the fairways!