Dailysports are a woman’s only golf apparel company founded by Swede Elisabeth Skoghag back in 1995. Elisabeth was of the opinion that golf fashion for ladies was dated and boring, and as a result decided to create her own clothing which would demonstrate and incorporate personality, creativity, a feminine fit, and eye-catching colours. Dailysports only have female employees, and they believe this is important as its only woman who can truly understand what works for them.
The company strive to create clothing that make woman want to be active, and they do this with the likes of their ‘AW21’ and ‘Outdoor’ collections which include bright colours and well fitted stylish gear. Ladies have the choice of everything from jackets and trousers to caps and gloves, and can be certain that they’ll be looking the part out on the fairways in Sweden’s biggest supplier of ladies’ golfwear.